ULI Blog
Looking at our weekly activity report from Facebook, I see the number of "friends of fans" is 67,799.
That means if we connected with all the friends of people who have "liked" our ULI Houston Facebook page, we would have reached 67,799 PEOPLE. That's pretty astounding when you realize ULI Houston has about 140 Facebook friends--and we appreciate and cherish each and every one.
You 140 friends of ULI have incredible potential impact.
In fact, that exceeds the approximately 50,000 people who attended ULI District Council programs in the 51 District Councils across the US, Canada and Mexico since July 1. Which is an impressive reach for ULI District Councils (without counting people who attend the big Fall and Spring national ULI meetings).
Small wonder then, when social networks get exercised about some issue, whether it is child soldiers victimized by African civil war, or companies advertising on Rush Limbaugh's radio program, they spark immediate action.
Two years ago, we saw this locally. News of a potential real estate project leaked over a hot, sleepy July 4th weekend. Before Tuesday morning, a Facebook group opposing the project had formed and had over 2,000 "Friends."
Likewise, when someone really, REALLY likes something, it spreads like wildfire. I certainly had no idea what a slow loris was until my daughter mentioned it--yes, on my Facebook page. And when I (of course) Googled it, I went to a You Tube video that had been viewed 4,317,749 times.
They used to say when you lived in a small town, everybody knows your business. Social media can quickly turn the whole world into a small town.
So, all of you Fans of ULI Houston, we'd love to meet more of our neighbors in this small town. Please help us meet more friends of friends. And follow us, if you haven't already. We'd love for you to invite them to join the conversation, although we probably couldn't handle all 67,799 of you at once.
http://www.facebook.com/ULIHouston
Ann Taylor, ULI Houston Executive Director
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