UrbanPlan for Public Officials @ Suburban Marketplace
Seating is limited to the first 18 registrants.
$25 (members)/$35 (non-members) – fee for the entire day. Includes breakfast, lunch and class materials.
Contact Misty Loocke for registration information
What Is UrbanPlan?
UrbanPlan for Public Officials is an engaging workshop that convenes local decision makers for an interactive dialogue about the fundamental forces that affect the built environment and the important leadership roles played by elected and appointed officials.
The workshop enables public officials to better understand the tradeoffs and risks at play in the entitlement and negotiation process associated with land use, especially in public/private partnerships (PPPs). The UrbanPlan case study is an example of a city-led redevelopment effort where compromise is needed from the locality, the development team selected through the RFP, and the community.
By taking on the role of developer, participants in the workshop get a chance to broaden their knowledge in the following areas:
- the basics of a pro forma and funding of a complex project;
- the economics of different building types and community benefits;
- the different time horizons for the public and private sectors;
- the risk associated with lengthy negotiations among all parties; and
- the importance of a clear and open process in the selection of a private partner.
Workshop as a Living Case Study
Participants work as competing development teams to respond to a hypothetical request for proposal (RFP) for the redevelopment of a site in the fictitious town of Yorktown. Teams work together, using blocks to represent different building types and a financial analysis tool, to create a feasible proposal that meets the RFP’s objectives, the community’s interests, and the investor’s bottom line. ULI members serve as facilitators challenging the conceptual proposal, act as a selection committee to review the final proposals, and present a case study to spur discussion and analysis.
The workshop is intended for elected officials, such as mayors and city council members, as well as appointed officials, such as planning commission members. Typically, the workshop is offered to regional audiences of public officials. The workshop can also, by special arrangement, be offered to elected officials from one jurisdiction, local citizens’ groups, or senior departmental staff.
What to Expect at the Workshop
The workshop typically runs six hours and includes lunch. The agenda for the workshop is as follows:
- Teams work on vision for RFP proposal
- Teams build out their proposal
- Facilitators visit teams
- Networking lunch
- Teams revise their proposal
- Facilitators visit teams a second time
- Teams finalize their proposal and present it to the Selection Committee
- ULI member presents case study of local project
- Discussion of how the workshop will affect the work of public officials in their own community
Dialogue with Real Estate Experts
UrbanPlan workshops benefit from ULI members who volunteer their time to participate in the program and bring a sense of reality to the case study. It presents an opportunity for senior real estate professionals to volunteer and create a dialogue between the private and public sectors that will help improve the community.
“I recently had the privilege of attending a ULI Public Officials workshop which exposed the participants to what a community (all parties – developer, city council, neighborhoods, etc.) experiences when a “new project” is planned for development and or redevelopment. The ULI “experts” which hosted the exercise were both knowledgeable and professional and the materials used to facilitate the discussion were of high quality. What I was most impressed with, however, was that the exercise attempted to “balance” the perspective of ALL parties to the benefit of both the community and the developer. In my personal experience as a former developer and planning & zoning commissioner and a current city council member, this is how it should work.”
– Joe R Zimmerman, Mayor of the City of Sugar Land
“There was tremendous value in role-playing a developer, by putting yourself in the shoes of a developer you gain a greater understanding of the balance of risk, profit, logistics and stakeholder needs, while meeting the city’s objectives… There is a delicate balance between meeting the developer’s IRR on a project and meeting the city’s needs in the RFP. I have a greater appreciation of the, sometimes, competing interests of each party involved when a project is being considered. The role-playing exercise has garnered a greater appreciation for the decision-making process developers go through when responding to an RFP. Developers are collaborators and collaboration takes communication.”
– Alex Obregon, Deputy City Controller, City of Houston Office of City Controller